Social media has become an increasingly useful tool for businesses to gain brand recognition and loyal followers. As various platforms compete for the consumer’s leisure time, it is crucial to have a focused social media strategy. This is especially important for smaller businesses with limited resources. The biggest social media myth is that it is “free”. A strong social media plan takes time and money to produce, implement, and boost. As a company, you do not want to spread yourself too thin across multiple social media sites because it can do more harm than good.
Picking the right platforms for your business can help you maximize your online presence and minimize your marketing spend!
Follow these five simple steps to social media success:
- Assess your target market
First and foremost, figure out who your customers are, not necessarily just who you want them to be. The demographics, psychographics, and behavioural patterns of your market will determine which social media platforms you use.
- Research, research, research
We can’t stress enough the importance of using research to make your managerial decisions. If your target market consists of professional adults in an urban setting, you are more likely to reach them on LinkedIn, rather than Instagram. A quick Google search will tell you where to most effectively find your audience.
- Pick your platform(s)
Don’t bite off more than you can chew! It is better to have fewer social media sites that are full of rich content than to have many accounts that are sitting empty. If accounts are bare or used once in a blue moon, they are doing your business a disservice by giving consumers an impression that you are lazy. Set realistic goals for each account and start planning!
- Create a schedule
There are numerous online tools like Hootsuite, Buffer, or SocialOomph that help you schedule content at your convenience. By drafting content for future posts, you don’t have to worry about missing deadlines or posting manually every day. Make sure you post during peak browsing hours to engage your target!
- Measure and Adjust
Maximize the use of your analytics. Tools such as Google Analytics can give you incredibly valuable insight for your website and social platforms. Details about visitors’ patterns on your website should be evaluated and incorporated into a reassessment of your target market. Pay special attention to: the number of sessions and users, as well as the bounce rate.
At the end of the day, the goal of your social media content should be to inform and convert. If your content accurately represents your brand and is being updated frequently on the right sites, gaining followers should occur naturally.
Hop on the right social media platform by following these five simple steps!