1) Straight to the Point: Be Concise and Add a Link
Looking for a good read? Take a look at our team's reading list in our resource library https://t.co/SkwTtGZxY9
— Tangle Creative (@lets_tangle) October 26, 2015
2) Get Visual: Use Images and Videos
Images in Tweets
Don’t rely on images being populated from the link you are posting. The only sure bet for an image to appear for everyone seeing your tweet is to upload it while composing your tweet. These images will also show up in your profile, under your description and will be included forever in your log of multimedia on twitter.
— Tangle Creative (@lets_tangle) October 21, 2015
Video in Tweets
While videos on Facebook have become very intrusive with autoplay, Twitter doesn’t hog data and requires a user to click. This click ensures your video views are more qualified than the Facebook autoplay. Include video to introduce topics that could be longer or more in depth. Follow the commercial length and always stay under one minute. The longer video should be after the click through.
— Tangle Creative (@lets_tangle) October 29, 2015
Icons and Emojis in Tweets
Instagram is testing emojis to work like hashtags. Time will tell if it works or not. Emojis are a second language which most people don’t even understand. There are hilarious posts about people trying to tweet with them and completely failing. My favourite example is Paul Pierce. While Paul Pierce might be “The Truth” the honest truth here is that he doesn’t know how to use emojis. Emojis substitute for text, they are not inserted as images.
— Chris Paul (@CP3) July 8, 2015
— Paul Pierce (@paulpierce34) July 8, 2015
3) Rinse and Repeat: Tweet the same topic multiple times
Read: this is not spamming your followers. Twitter metrics that show on everyone’s profile are there to give an idea of history, activity, relevance and popularity. These stats are important because unlike other social platforms that are profile heavy and have users creeping viewing profiles, twitter is about what’s happening at that moment.
Recycling your tweets or catering them at certain times of day for audiences in different time zones, having different patterns in their day or days of week. You want to increase your relevance by being seen by your followers.
Here’s a couple trends that happen in each time zone:
- 7am – 9am: morning commute
- 10am: morning lull
- 12pm-1pm: the traditional lunch break
- 4pm-6pm: after work commute
Your audience always matters, to interact with them and build a strong relationship, make it easy. Be tweeting when they will see it. Don’t duplicate, but adjust your tweet going to the same content.