When we’re getting started with a new realtor’s web design, we ask for certain pieces of content that help make the site look great, but also help with lead generation. After all, the purpose of a great design is the function of any website: a marketing tool for your business.
Since every transaction has a buyer and seller, realtors have the unique opportunity to represent either the buyer or the seller. These are two very different client profiles, that have obviously different goals. Most of the suggested website content for a realtors website is going to be suitable for any potential client, but the stuff that really works is created just for one audience.
Start with the essentials that every website needs.
Making it very simple to understand what you do (with some keyword research help) gives you an edge. Simplicity is magical. Remember, your speaking to potential clients, not others from your industry. They don’t always know your realtor jargon.
Everyone has a story to tell and this is the place for it. Keep the story relevant and on topic. Things that make you a better realtor are a perfect fit. Things you do that add value to your clients and differentiate you from the other realtors is essential to helping you get the next new client.
Social, email, phone and contact boxes. You can even add live chat to your website. It really doesn’t matter what you choose, but it must be easy to use. Don’t make clients jump through hoops to send you a message. Keep it straight forward so you don’t lost potential business.
Now layer on the specifics that really show you’re expertise and why clients can trust your opinion.
It seems like the competitors is increasing for IDX and MLS plugins, websites, tools and platforms. We suggest something that works for your platform, and suits your needs. We like working with ClickSold because of how it seamlessly integrates with WordPress and how flexible the short codes are for filtering and segmenting listings. Those filters help match the content below and help with your conversion paths.
Realtors naturally become neighborhood experts by fielding questions about schools, parks, shops, restaurants, commuting times, accessibility to different services and other details. Amazingly, the realtors I know have the most knowledge about the different areas and are the first I ask for recommendations. They always know the best spots! Use this to your advantage, by showing off your neighborhood knowledge you can increase the number of visitors on your site and expand your brand awareness.
Carefully explain what type of homes are in certain neighborhoods. We suggest to do this in one of two ways. Defining each type of home and where you would likely find them (referring back to each neighborhood guide) or defining each type of home and comparing with the other styles. Every city is different, and it can be helpful to know where most of the modern homes are, or where all the heritage homes can be found. Again, the goal is to show off your expertise.
Of the hundreds of active MLS listings in any given area, you can easily group them into smaller amounts that make searching much easier. You could make it as simple as dividing houses from apartments or just by using plain language. Most buyers don’t look for “single family detached” they just google “house”. Making the search easier is adding value. Take your neighborhood knowledge and provide groups of homes that people are likely to be searching for.
Make a list of tips that you have learned over your time as a realtor working with home buyers. Can some of these be grouped together? “5 things you must do before looking for your next home” might be great content for your site. All of the questions you’ve answered can kick start lots of awesome blog posts.
Everyone needs a portfolio, but not for the obvious reasons that everyone does it. Most selling agents like to show how many homes they have sold as a way to infer that they can sell your home too. This does have a surface attraction of “busy = successful” but it doesn’t go deep enough to get prospects to crave your service. By telling client stories, you can use each past transaction as an opportunity to explain your process, the attention you give to each of your clients and infer confidence in your abilities.
Just like tips for buyers, tips,for sellers is just as important. The recommendations you make to homeowners before listing are helpful for anyone in the selling process. “How professional photos and videos can your home can bring more attention” could be your value add for potential sellers. Remember, most people don’t sell their home very often. Give them all the help they need. So,e will be as clients, but a lot of the initial questions you can address ahead of time to give them confidence and trust in you.